Recently, I have met many people, partners and colleagues and customers. They have thrown me such a thorny question: "If you own a company, do you do the brand first? Or do you do the channel first?" I think it is probably a lot. People have been entangled in this issue, and it is indeed more nerve-racking.

    Some friends laughed and said that if you serve others, then do the brand first; if you do it yourself, then do the channel first. However, I always feel that it is quite biased. In fact, this problem is ultimately to generate income, but the choice is different. Because you choose which way you need to consider your actual situation.

    If my company is just getting started, the market problems and self-expansion problems are very serious, then my first consideration is the survival problem, so at this time I will choose to do the channel first. Because the channel is full, my "food" will be there.

    And if my company has developed for a period of time, has a certain market competitiveness, and has a bottleneck, there is room for development but the upside is weak, then I will start to brand. Because the brand will help me expand the market space.

    Therefore, there should be different choices and focuses in different periods. The development of the brand is not made overnight. It is not what you want to do. It is reasonable to choose the basis for development. Having said that, there are so many problems, we are still returning to the topic of brand vitality.

    "朦胧" expression from "actual"

    "朦胧" is illusory, superficial, and does not precipitate. The "actual" is real, it exists, and it can be applied. These two seemingly opposite words are actually magically present in any product around us.